MARCUS FERNALDI GIDEON

Making the streets safer is no game for this world badminton champion.

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His Sport Impossible

With a father who was also a national champion, his love for badminton runs in Marcus’ veins. That passion, together with hard work, has seen him win gold and silver in doubles at the 2015 Southeast Asian Games, the doubles championship at the 2017 All England Open Super Series Premier and most recently, doubles gold at the 2018 Badminton Asia Team Championships. He is currently ranked #1 in the BWF world ranking for the men’s doubles.

“My success in badminton can help me to spread the message of improving safety out on the streets.”

His Social Impossible

For Marcus, the real battle begins outside the arena. He may have played on some of the highest-quality surfaces in the world, but the streets in his hometown of Jakarta, are a different story. Road hazards and bad driving behaviour are a few of things he is fighting to change. Together with Toyota, he aims to improve road safety for Indonesians. On the court or on the street, he will not stop fighting until he makes his mark.

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