19 September 2019

Go behind the lens for a different perspective, with James Fisher, the campaign photographer.

This Australian photographer was responsible for all the photography of the Dual Heroes, as well as capturing behind-the-scenes footage and photos during the making of the campaign. It was an eye-opening project for him, and that one he quickly found himself developing a passion of his own for. While most sports stories are about winning, James was inspired by the passion that the Dual Heroes have for helping others.

“They're issues that matter to all kinds of different people.” James felt proud to be a part of a project that was all about bringing real, tangible change to communities in need, instead of focusing only on athletes' achievements inside stadiums.